The original New Orleans Noir has been a perennial seller for Akashic, currently in its 4th printing.
This volume comprises classic reprints from a truly star-studded cast: James Lee Burke, Armand Lanusse, Grace King, Kate Chopin, O. Henry, William Faulkner, Eudora Welty, Tennessee Williams, Shirley Ann Grau, John William Corrington, Tom Dent, Ellen Gilchrist, Valerie Martin, O’Neil DeNoux, John Biguenet, Poppy Z. Brite, Nevada Barr, Ace Atkins, and Maurice Carlos Ruffin.
Books on New Orleans sell very well regionally, as we experienced with the first New Orleans Noir.
Major media coverage expected -- print, broadcast, online.
Targeted outreach to New Orleans libraries (the first edition has donated a portion of its royalties to the New Orleans Library Foundation).
Giveaways on Goodreads, LibraryThing, and through Advance Access.
Galleys (and e-galleys via Edelweiss) available 4-6 months in advance of publication.
Displays, giveaways at select mystery conferences (Bouchercon, NoirCon, etc.)
Focused outreach to mystery publications, mystery stores, and book clubs.
Promotion on editor Julie Smith's site, http://www.casamysterioso.com/